Idea and Innovation Blog

Ideas are about potential. Innovations are about results.

The 5 W's of Innovation

by Andre Laurin Monday, November 7, 2011
Every couple of years,  a new focus on innovation takes hold meant to drive results for those who don’t yet get it. The latest instalment of that trend is one of developing a Culture of Innovation. But what does that really mean? Innovation can occur for any reason, in any way, at anytime...

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BrainBank featured in the Wall Street Journal

by Jacob Friday, October 21, 2011
Earlier this week, a reporter from the Wall Street Journal reached out to us for some information about innovation and idea management. It’s not every day that a reporter reaches out to you for information, so naturally we were flattered.The article, titled “For Bright Ideas, Ask the Sta...

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Categories: Process & Workflow

Innovation Management's Dirty Little Secret

by Andre Laurin Thursday, March 31, 2011
I recently met a sales executive that has been in the innovation management industry for some time – in fact, for over nine years.During that time, he has worked for six different vendors who have implemented their solutions at a variety of organizations. He told me that “the industry ha...

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Categories: Idea Management | Innovation

New Facebook profile and new Twitter design

by Jacob Thursday, December 16, 2010
Today, I thought I would talk about the recent changes that Facebook incorporated, and the new Twitter design, and offer my advice on what this means for companies, and how you can use this new design to grow your social media efforts.New Facebook ProfileOn December 5th, 2010, Facebook introduced a ...

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Real results need real processes

by Andre Laurin Tuesday, December 7, 2010
What can we really trust these days? When it comes to reviews and opinions, virtually everything seems to be a promo. You have no idea whether the blogger gushing over their latest user experience is for real or if this is a paid promotion. And in the end, how does that help you make your products m...

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How Do Companies Tap Into Social Media?

by Jacob Tuesday, November 23, 2010
This is a very interesting question, and one that gets asked in almost every corporation. Most articles I've read, or most advice consultants give to companies, are how to set up Facebook and Twitter pages, and how to monitor them to make sure the public is speaking positively about your brand. I t...

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Nissan’s “Innovation for All” Campaign

by Jacob Saturday, November 20, 2010
About a month ago, Nissan North America launched a marketing campaign called “Innovation for All”, that has since proved to be a very effective campaign. The campaign was intended to highlight some of the major innovations that Nissan has implemented over the years. Being in the innovat...

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Corporate Innovation & 6-Pack abs

by Andre Laurin Tuesday, September 14, 2010
Wow!! Innovation is just about on everybody’s lips theses days. It’s a buzzword, a movement and a panacea to all corporate malaise. “I’ve got it Smithers, we will transform ourselves into a lean, mean, innovation machine”!!! Okay Chief, now what? Well in the real worl...

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Categories: Employee Suggestion | Idea Management | Innovation | Process & Workflow

WOM – The Best Marketing Tool Ever

by Andre Laurin Tuesday, August 17, 2010
Some companies get it and others just don’t. Word-of-mouth promotion of one’s brands, activities and innovation initiatives is one of the most powerful, motivational and effective tool in a company’s arsenal. It’s viral, cost-effective and credible. So how does one build the...

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Categories: Employee Suggestion | Idea Management | Innovation | Process & Workflow | Product Development

Innovation community: process

by Andre Laurin Wednesday, August 11, 2010
Innovation as a sustainable and viral process is proving more elusive for some than first envisioned. It is becoming apparent to newer practitioners that certain key elements need to be omnipresent for the goodness to not only happen, but to last. Unless you change your entire organization overnigh...

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Categories: Idea Management | Innovation | Process & Workflow

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