Idea and Innovation Blog

Earlier this week, a reporter from the Wall Street Journal reached out to us for some information about innovation and idea management. It’s not every day that a reporter reaches out to you for information, so naturally we were flattered.The article, titled “For Bright Ideas, Ask the Sta...

Today, I thought I would talk about the recent changes that Facebook incorporated, and the new Twitter design, and offer my advice on what this means for companies, and how you can use this new design to grow your social media efforts.New Facebook ProfileOn December 5th, 2010, Facebook introduced a ...

This is a very interesting question, and one that gets asked in almost every corporation. Most articles I've read, or most advice consultants give to companies, are how to set up Facebook and Twitter pages, and how to monitor them to make sure the public is speaking positively about your brand. I t...

About a month ago, Nissan North America launched a marketing campaign called “Innovation for All”, that has since proved to be a very effective campaign. The campaign was intended to highlight some of the major innovations that Nissan has implemented over the years. Being in the innovat...

A few weeks back, Andre blogged about correlating everyday activities to innovation processes; well here we go again. Have you ever noticed how workflows and public transit system are so similar? You rarely have a direct path from origin to destination. When you reach a stop you wait. You get on an...